UFI AWARDS WINNER: Questex's 'Q Activate' wins the 2023 UFI Digital Innovation Award!

UFI AWARDS WINNER: Questex's 'Q Activate' wins the 2023 UFI Digital Innovation Award!

UFI AWARDS WINNER: Questex's 'Q Activate' wins the 2023 UFI Digital Innovation Award!

Questex, a leading global business information and events company, has been honored with the prestigious 2023 UFI Digital Innovation Award. Presented by UFI, the Global Association of the Exhibition Industry, this award recognizes companies that showcase innovative strategies leveraging technology to drive measurable impact on trade show performance and offer valuable insights for the industry as a whole.

The theme for this year's award was "Digital innovations that deliver a business impact," and Questex's winning submission, 'Q Activate,' stood out for its groundbreaking approach. 'Q Activate' is a proprietary platform that utilizes predictive analytics to identify trending topics and behaviors. Leveraging vertical market expertise, it engages event and media audiences throughout the year, creating a first-party data platform and strategy that spans across Questex's connected media and event websites, audience engagement, and product development.

Matthias Tesi Baur, Chair of the UFI Digital Innovation Working Group, commended Questex's comprehensive approach, recognizing the project as a beacon of excellence in the industry. The platform's ability to capture, analyze, and process data to enhance customer experiences and provide proven results impressed the jury, making it a deserving recipient of the 2023 UFI Digital Innovation Award.

Rhonda Wunderlin, Senior Vice President of Performance Marketing at Questex, expressed her gratitude and pride in being recognized as the winner among a pool of exceptional finalists. She highlighted that 'Q Activate' is an audience-first strategy that permeates every aspect of their business, from leadership and marketing to data management and product development.

In addition to Questex's victory, the jury also acknowledged four other finalists: August Robotics, DLG Exhibitions & Events (Group) Co., Ltd., IFEMA MADRID, and Koelnmesse, for the exceptional quality of their submissions.

UFI's annual awards celebrate excellence across various areas in the exhibition industry, including human resources, digital innovation, marketing, and sustainable development. The recognition aims to promote and reward initiatives that yield successful and impactful outcomes.

The 2023 UFI Award winners will have the opportunity to showcase their projects at the upcoming 90th UFI Global Congress, scheduled to be held from November 1 to November 4, 2023, in Las Vegas. For further information on the UFI Awards, interested parties can visit www.ufi.org/awards.